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Hearst Enthusiast Group Features Director

Project type

Features Director

Date

2019 to 2023

Scope

As the features director for Hearst's Enthusiast Group (Bicycling, Popular Mechanics, Runner's World), I led longform storytelling while helping the legacy brands adapt and thrive in a rapidly-changing media landscape. I led editorial planning for science-backed service packages, narrative journalism, and digital cover stories that frequently outperformed 100k-minute benchmark on Apple News+. We hit record engagement of roughly 1M minutes for PM feature, “What Really Happened at 777 Pine Street?” I partnered with video, photo, and social teams to extend longform packages across formats.

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