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Men's Fitness Relaunch

Project type

Brand Relaunch

Date

December, 2024

Scope

Spearheaded the relaunch of MensFitness.com on a nine-week timeline, transforming a dormant brand into a fast-scaling digital property averaging 60% MoM traffic growth. Collaborated with design, dev, commerce, and audience teams to create a seamless user experience that supported editorial and monetization goals. Established a medical and fitness expert board to bolster authority and SEO, increasing E-E-A-T signals and organic visibility.

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