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Men's Journal Refresh
Project type
Brand Revitalization
Date
2023
Scope
I led the revitalization of Men's Journal, scaling news and gear coverage while bringing back longform storytelling. I drove 120% YoY site traffic growth by aligning editorial output with search, social, and Google Discover trends while strengthening the brand’s adventurous identity. I launched and scaled a suite of editorial franchises and tentpole packages that delivered consistent traffic spikes and partner integration opportunities. And I secured a sponsorship from 5 Hour Energy with “Summer of No FOMO,” a service-driven tentpole celebrating grilling and adventure sports with a social video-first content plan, a digital cover with Joe Manganiello, and night running race on the GWB.
